St. Louis Rams Wide Receiver Mike Sims-Walker and Upper End Properties, are expected to join forces in a plan to benefit Big Brothers Big Sisters.

With every touchdown reception by Sims-Walker during the 2011 season, Upper End will donate $1,000 to Big Brothers Big Sisters of Eastern Missouri.

“I think Mike is going to have a big year for the Rams, so we felt that he was the perfect guy to do a promotion like this with” said Cory Spielberg, operating partner of Upper End Properties.

Upper End Properties is a full-service real-estate company based in Clayton.

If recent history is any barometer, Spielberg’s prediction may prove to be true. The ex-Jacksonville Jaguar has had seven receiving touchdowns in each of the last two seasons.

“We all love football anyway, but knowing that every time Sims-Walker gets into the end zone that a great organization like Big Brothers Big Sisters will benefit gives us all even more reason to cheer,” Spielberg said.

Big Brothers Big Sisters places the cost at building and sustaining one match of a Big and a Little for one year at approximately $1,000.

Therefore, for every Sims-Walker touchdown, Upper End Properties will be sustaining a match for one year.

Go Rams!