Business & Tech

American Girl Store Open First Day in Chesterfield Mall

Company calling it "soft opening" with Grand Opening Saturday.

American Girl store and bistro opens in Chesterfield Mall Saturday with a —but Wednesday shoppers could still go in and plunk down $105 for a doll.

Click here for hours.

The much anticipated event puts the 12th store in the nation in St. Louis/Chesterfield, following in the paths of other big cities like New York, Kansas City, Chicago, Los Angeles.

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The brand has a following that typically includes mother-daughter pilgrimages to stores, fashion shows (for girls and dolls), tea parties, birthday parties, and other events, including shopping for elaborate and detailed accessories.

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See related article with photos from first day of business.

The company with $95 dolls, based on historical periods in American history. Prices on dolls have gone up a bit, the company was sold, and product choices changed.

The Pleasant Company sold to Mattel after a time and much success. Some historical dolls and their stories are now discontinued in favor of modern-era dolls.

Shoppers can select from dolls with varying hair color, eye color, eye shape, skin tone, hair texture, ages and other combinations of characteristics. Dolls are 18 inches tall, with smaller baby versions too.

The store is located at l on a outside corner shop, facing Clarkson Road, next ,, and .

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