First Bank Customers Enjoy Golden Trip To Grammy Awards

Thanks to a special First Bank Debit MasterCardâ customer promotion, Kevin Armstrong of Chesterfield, Missouri and his wife enjoyed a priceless experience at the 56th Annual Grammy Awardsâ in Los Angeles.

Armstrong was the grand prize winner of First Bank’s Gold package that featured a free four day (January 24-27), three night VIP trip to Los Angeles for the Grammys – the preeminent awards show for musical excellence seen by millions worldwide.

“It was an amazing trip,” said Armstrong, who was accompanied on the trip by his wife, Dawn, a teacher at Chesterfield Elementary.

By simply using his First Bank Debit MasterCard,â Armstrong’s unforgettable trip began with First Bank’s “Win Without The PIN” sweepstakes. The December holiday promotion automatically entered First Bank customers to win a weekly prize of $100 and the grand prize - a trip to the Grammys.

While both are longtime First Bank customers, Armstrong said he was surprised he won because he uses his debit card less frequently than his wife.

“For me to be the winner was ironic because my wife shops three times more than me,” said Armstrong, who works for an IT health care company in St. Louis. “We’ve had a joint account for 12 years but she has had a First Bank account since high school.”

From the start, Armstrong and his wife received the star treatment. A private car picked them up upon their arrival at LAX to Mr. C Beverly Hills Hotel and ushered them back following their whirlwind trip.

In between, their glitzy itinerary included:

·         A private guided tour of the city and the Hollywood Walk of Fame

·         Dinners at two famous Los Angeles restaurants – Mr. C and Cecconi’s

·         Shopping on Rodeo Drive

·         A pre-event professional makeover at Cristophe Salon

·         Admission to MasterCard’s VIP pre-reception and the opportunity to walk the Red Carpet

·         Prime seats to the big show

“The whole trip kept building,” said Armstrong, who cited the actual Grammy show experience as the highlight of the trip. “First Bank and MasterCard definitely builds brand loyalty. Both did an incredible job of making it a memorable experience for us.”  

First Bank is one of the largest privately owned banks in the country with more than $6.23 billion in assets and 130 locations in Missouri, Illinois, California, and Florida.