Saturday, April 21, 2012
Grand opening includes appetizers while waiting in line, entertainment.
The 12th American Girl store in the nation started its grand opening party Saturday in Chesterfield Mall, and continues through Sunday. Tented caterers prepared appetizers for customers awaiting their number to be called to enter the store. A radio station broadcast from the site, and entertainment in the vein of facepainting and ballon art circulated through the overflow crowd. See the accompanying photos, inside store photos from Wednesday and a photo gallery of shoppers. Sign up for Chesterfield Patch free newsletter for updates. Click here
Wednesday, April 18, 2012
Picture gallery here gives you a feel for the much anticipated doll store opening—12th such store in the nation.
Have you been there yet, the American Girl doll store and bistro in Chesterfield Mall? The grand opening is Saturday and Sunday, with entertainment and gifts for young shoppers. The brand aims primarily at girlst 9-11 years old, with baby dolls for ages as young as 3 years old. On Wednesday, new store employees in Chesterfield's store were practicing their craft while staff from headquarters outside Madison, Wisconsin mingled about seeing how things were going. The party room at the bistro was already scheduled for gatherings, and the counter and tables at the bistro were busy in the afternoon. See photos accompanying The 18-inch American Girl doll has her own seating that clamps to the table, for dining with her human family. One of the …
Monday, April 16, 2012
Crafts, party, planned around opening day.
The American Girl doll store is ready to open on Saturday at 9 a.m. in Chesterfield Mall. It's the 12th store in the nation. The company promised crafts and entertainment outside the store in the mall to celebrate its grand opening, and pass the time if there is a wait-line of shoppers to get inside the new store. There's a drawing to win a McKenna doll and book. The 10,850-square-foot store replaced a restaurant, Wapango, in a corner of the mall facing Clarkson Road, next to The Cheesecake Factory and cinema. The American Girl stores include dolls, books, and accessories, a bistro, a doll hair salon and “Creativi-tees” design boutique. The new store's ribbon cutting ceremony will include the "girl ambassador" from St. Louis Children’s …
Tuesday, March 27, 2012
AG's Chesterfield Mall store opens April 21.
After workers left for the day, we took a peek in through the revolving glass doors of the American Girl store underway at Chesterfield Mall. Sign up for free updates with Chesterfield Patch here A renovation of the former Wapango restaurant into the tony doll store, bistro and activity destination is nearly complete, with an April 21 grand opening. Chesterfield Patch was promised a pre-opening tour, so we'll post those photos when it happens, soon. The company said it will pitch a tent outside the store for the grand opening and fill it with activities for young shoppers. What's the first thing you want to buy for your dolls and/or daughter at the store? Do you know anyone with an American Girl doll? Add a comment below. How do you feel …
Sunday, February 19, 2012
Interior styling next, and then stock it, of course.
The American Girl (AG) store at Chesterfield Mall is still on track to open in April, by the look of the work. Major exterior changes to the corner building, which was previously a restaurant, are complete, workers said last week. Now the interior is up for completion. And stocking it. The exclusive St. Louis area AG doll store has been much anticipated by fans of the line. The company is based in Chicago. The store will include a bistro. Click on the next few pictures in the photos here, to see how much it's changed since November.